![]() ![]() For instance, parents aren’t going to buy their kids cotton candy on a school night, and diet coke sells well behind home plate (where the “vain” people sit, according to the interview) while regular coke sells much better in the bleachers. ![]() ![]() Know Your Audience – and Your Territoryīeer is a big seller at a baseball game, but there are intricacies to every product. So, while, like José, your business may not get all of the breaks, you can outsell and outperform others in your market – starting with understanding your audience.ġ. Yet, he’s been the top earning vendor at Fenway for years. José is the 20th pick at Fenway – which means he never gets to sell beer. For everyone else, there is some serious strategy that goes into their pick. Naturally, the veteran vendors pick beer. The guys who’ve been there the longest get to pick first. They also pick the section they want to sell it – the territory. Every night, the vendors assemble to pick the food or drink they want to sell that night - the product. Vendors work on commissions, so the more they sell, the more they make. Here’s what we learned, and how you can apply it to your own business… You Don’t Need All the Breaks to Be the Best NPR’s Planet Money podcast followed Fenway Park’s best food & beer vendor for one night. So what can your business take away from a hot dog vendor’s sales strategy? Their paycheck depends on their performance each game. The guys and gals in yellow jerseys you see at the ballpark selling beer, hot dogs, popcorn, water, cotton candy – they really hustle. ![]()
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January 2023
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